Why Advertise on Facebook
If you’re new to business, you might be wondering if Facebook advertising is the best course of action to help you grow your business.
Well, whether you’re a business that is just getting started or a business that is looking for new ways to grow, there are so many reasons why advertising on Facebook is a smart choice.
1. Your audience is on Facebook
Facebook has over 2 billion monthly active users. That’s more than the population of China (1.4 billion people) which is the largest country in the world. With this volume of users, there’s no way you can’t find your target audience on this platform.
That means you have the opportunity to reach new customers and people that might be interested in your business.
2. Ads are tailored to your specific goals
Facebook offers a range of advertising objectives, so you can choose the options that suit your needs and business goals. You should select the advertising objectives that will help you reach your goals. Whether your goal is to drive engagement on a post, send people to your website, find new customers for your business or make more sales, there’s an advertising objective to help you.
3. Targeting capabilities
The good thing about Facebook is that Facebook ads can be targeted to people by location, age, gender, interests, demographics, behavior and connections. You can also use more advanced targeting tools such as lookalike Audiences, which lets you target people similar to the people who have already engaged with your business, or you can focus your targeting option to a more specific audience.